Tips to win

Business development deliver results for wining profitable bids with better win rate. 10 Tips to win government tenders

Skills: Bid Management

10 Tips to win government tenders

1. Read each question carefully

You should:

  • break down each question into its core requirements and its supporting requirements
  • match each question to the corresponding evaluation criteria in the RFQ or RFT
  • evaluate the scope of work (i.e. statement of requirement). Work out if you can do the work yourself or if you need to partner with other businesses (e.g. subcontractors or a consortium); and allow enough time to set up these arrangements
  • review the specifications to see if there are extra requirements relating to any of the questions.

2. Respond to each question completely

You should:

  • make sure you’ve addressed all the requirements relating to the question — a checklist can help
  • provide evidence of recent experience (no older than five years) relating to requirements and demonstrating capabilities
  • note the evaluation criteria and relative weighting/ranking. Give extra attention to criteria with higher weightings/rankings
  • present an offer in a simple, structured format if no template has been provided (responses are judged on content, not on elaborate presentation)
  • show how you’re in a unique position to provide this service, and how your service offering differs from other bidders.

3. Show your experience

If you’re responding with little experience of government:

  • show how your commercial experience is relevant to government requirements
  • demonstrate your understanding of government requirements
  • if you can’t meet all the requirements, outline a plan for how you’ll build your capability and increase your resources.

4. Assume you’re unknown

You should:

  • assume the evaluator knows nothing about your capabilities, strengths, skills, and resources when you address each question
  • describe your methodologies and examples in detail
  • show how your business capabilities are appropriate for this job.

5. Target your references and referees

You should:

  • provide recent references (no older than five years) directly related to key requirements in the RFQ or RFT
  • make sure your references address the key capabilities in the evaluation criteria.

6. Don’t be afraid of repetition

You should:

  • answer each question completely — regardless of how much repetition there may be across all questions and answers
  • make sure each answer is tailored (never cut and paste one answer into another, even if you do repeat information)
  • use repetition to reinforce your experience, skills, resources and capabilities.

7. Remember customer service really counts

You should:

  • differentiate your response by using customer-service proposals that are detailed, substantive and relevant
  • remember many businesses competing with you share the same capabilities — but not all make the effort to offer genuinely high levels of customer service.

8. Offer ‘value-add’ proposals

You should:

  • offer proposals that are both generally valued by government, and relate to the particular requirements of the Request For Quote (RFQ) or Request For Tender (RFT).
  • offers are evaluated on the basis of value for money, which includes quality, service, backup and all costs—the lowest price doesn’t necessarily win
  • offer your most competitive price the first time and present all the benefits of your product or service
  • consider offering two options, high-end and low-end, or offering multiple combinations with a breakdown of costs
  • remember that ‘value add’ does not necessarily mean ‘free’.

9. Understand government policy requirements and contract conditions

You should:

  • find out about the government procurement policies, requirements and contract conditions relating to the RFQ or RFT
  • learn more about particular government policies at the Buyer’s Procurement website.

10. Make certain your response is complete and submit it on time

You should:

  • create your own personalised RFQ checklist or tender checklist
  • be aware of any time differences, particularly during daylight saving and when bidding across states and territories
  • remember that a late submission of the RFQ or RFT won’t be accepted unless you can prove exceptional circumstances caused it.

 

With credit to www.business.vic.gov.au/